中秋礼品土特产变得越来越“潮”。高调宣传品牌、强化营销手段,在大河中秋礼品节的火热招募过程中,名优土特产变得越来越“潮”了。
中秋临近,过节的氛围越来越浓。尤其是今年的中秋节连着国庆黄金周,为市民们走亲访友提供了很大便利。
礼尚往来,是中华民族的传统美德;送礼送到人“心”里,也是对送礼人情商的一大考量。所以,中秋节除了月饼是必不可少的礼品之外,食品安全、健康养生等也成为市民选中秋礼品的首选标准。于是,土特产悄然走红中秋礼品市场。
为了给广大月饼厂家和特产企业打造一个良好的宣传和展示平台,大河报《大河食尚》今年特别举办了“大河中秋礼品节”,除了长达两个月的平面媒体宣传外,还将在9月15日至9月30日,在繁华的二七商圈北京华联南门广场举办中秋礼品抢购节。据记者了解,目前展位预订火爆,展位招商进入冲刺和扫尾阶段。除了月饼中秋礼品品牌群雄逐鹿外,今年的农副土特产种类比较多,红枣、山药、土鸡蛋、手工粉条、蜂蜜、石榴、紫薯、大闸蟹、有机五谷杂粮、烧鸡等都前来赶趟儿。“和往年相比,土特产品注重宣传品牌的多了,强化原产地的多了,营销意识明显增强。”
记者调查显示,随着市民对健康的重视和生活水平的提高,以往作为中秋礼品出现的名优特产,已逐渐成为普通市民的日常消费品。随着本次礼品节宣传和推广力度的加大,以及举办场地北京华联恰逢开业十周年店庆,人气火爆值得预期。“大河中秋礼品节是特产品牌展示形象、宣传品质、抢占中秋礼品市场的理想平台。目前,好想你大枣、怀山堂铁棍山药、曹丞相河阴石榴、大紫丫黄河花园口紫薯、天瑞SOD灵宝苹果、洛阳杜康控股礼品酒等二十多家知名品牌已经确定参展。大量经营中秋礼品的商家以及采购中秋礼品的普通消费者,都对本次展会充满期待。”
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